A banter between the brewers and Jeff gave birth to this funky brew. We wanted to explore a hybrid of a new sour that has a hop tone behind it. We came up with this golden-hued amber, soured deliberately, then dry hopped.
Through the creation process, the (largely millennial except for Jeff) team was texting about the beer. The younger staff would respond with emojis all the time to older Jeff, who was ornery of the emojis. Jeff drew his own little "Jeff emoticon" on a piece of paper, scanned it, and sent it as his hand-made emoji.
As the beer was being dry hopped, a brewer moved beer to a conditioning tank to dry hop it again. Jeff said "what are you doing? I already dry hopped that!" The brewer popped out a headphone, shrugged his shoulders, said "I thought I should dry hop it again," and left it at that. In response, Jeff left the room and sent him an angry emoji face.
Emoticon's label has the smug, snarky smile of the brewer listening to his music without a care of Jeff's intention, with double-dry hopped headphones framing little emoji's face.
The Emoticon DHS Double Dry Hopped Sour Ale was born.
Jeff has tweaked the recipe many times, resulting in a final rendition coming out for summer 2017. This revision is what we all wanted--but when you're communicating through emojis, it's easy to have a miscommunication.
Our blend of American Red Ale and sour Blonde Ale collide on tropical and citrus aromas. This tangerine beauty finishes with a mellow grapefruit and white grape touch, allowing for the best of both tart and hoppy.
Pale Malts, Special B Malts, Black Malts
Eldorado, Cascade, and Columbus Hops